About Us

Influence Empowered specializes in building customized and strategic approaches for both brands and influencers to empower their presence through social media. Our specialties include wellness, fitness, food and beverage, emerging lifestyle brands and more. 

We understand that effectively managing a brand's social media requires constant attention and love. Keeping up with the ever-changing digital landscape is our passion and allows us to utilize industry foresight to build the perfect stage for your message. 

For influencers, we can provide insight into what brands really want to help put them on the right path towards successful brand partnerships.

Our core capabilities include:​

  • Social Media Management

  • Video Production

  • Influencer One-on-One Coaching

  • Influencer Pitch Materials Consulting

  • Event Management

  • Social Media Consulting


Danielle Schufreider


Danielle is an integrated marketing professional with 6+ years of experience working on PR, Social Media and Influencer Marketing campaigns in the entertainment, lifestyle, beauty, fitness and wellness industries. She has worked with notable brands such as Viacom, FX Networks, NBC, HOT 97, The Walking Dead, Kodak, Equinox, Eataly, GOLDTOE, and Delta as well as local start-up brands.


She holds a Master of Arts in Strategic Public Relations from the Annenberg School for Communication and Journalism at the University of Southern California. Danielle uses her strategic communications background to fuel her passion for helping brands discover new and unique ways to increase awareness and audience engagement through social media platforms. 


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